Today is the era of advertisement. The companies try to literally shout about their products. On the television when we sit to see a movie it becomes a tedious job and one has to see a lot of advertisements. It is too much and becomes intolerable. I sometimes feel like creating an ads free world.. Would you join me there?
I have recently seen a number of new commers into the adword world in India.Until last year there were hardly any big players ads showing up on adsense but this year I see a number of banks advertising thier personal and home loans, recruitment companies and online books and dvd shops have started to realise the importance of online advertising.I can see a lo of improvement in online spending in India in the time to come and with that online advertising spending is set to rise as well.
I have seen a lot of newcommers on the internet these days and one of the major ones is tata indicom who is running a massive campaign these days using some advertising company who is doing a very good job indeed.
Google adwords is also recruiting a lot of sales staff in India where it has a number of local offices at different locations.I can only imagine when the internet penetration reaches that magical 10% mark,The internet advertising industry will be on fire like the television about 10 years ago.
Internet advertising is also seeing a slow start as television industry did a decade ago but once it took off there was no looking back and even now it has not showed any signs of slowing down so I expect internet marketing to take off in a big way in the next two years.